Résumé
Academic Experience
ADJUNCT GRAPHIC DESIGN FACULTY
Texas A&M University–Corpus Christi
Jan 2019-May 2020
Introduce the fundamental principles of the graphic design industry to students through design, theory, and visual communication work.
Explore various two-dimensional projects.
Guide students through research, forming opinions, fostering ideas, and solving communication problems.
Outcomes include analysis and discussion of graphic design work, and creative process development.
INSTRUCTOR OF GRAPHIC DESIGN
Dana College | Blair, NE
June 2008 – June 2010
Crafted and implemented a comprehensive four-year program for all levels of Graphic Design.
Created syllabi and outlines of course activities for each class that was built on a real-world foundation.
Established an in-house agency for upperclassmen to design and implement campaigns for various on-campus organizations and events.
Developed curriculum allowing students the opportunity to add relevant print and online pieces to their portfolios.
Coordinated trips to studios, print shops, and agencies for hands-on learning experience.
Organized in-class guest lectures for students to meet and learn from industry professionals.
ADJUNCT INSTRUCTOR OF iMEDIA
Dana College | Blair, NE
Jan. 2008 – May 2008
Redeveloped curriculum for iMedia capstone course.
Created a real-world environment for students to prepare themselves for life outside of college.
Exposure to industry professional guest-lectures, critiques, and interviews.
Provided access to internships in industry-related fields.
Professional Experience
DIRECTOR OF STRATEGIC PARTNERSHIPS & INNOVATION
Texas Tech University
Lubbock, TX
April 2024-Present
Direct strategic operations and cross-institutional coordination for one of only 19 NSF Engineering
Research Centers in the U.S., partnering with MIT, Georgia Tech, Case Western Reserve, and Florida A&M
Serve as key advisor on operational and strategic initiatives, preparing reports, presentations, and briefing
materials for executive leadership and NSF site review panels
Manage a portfolio of 30+ industry partnerships, leading recruitment, engagement programs, and membership
retention strategies that strengthen organizational sustainability
Plan and execute national-scale events including symposiums and conferences, coordinating logistics, speakers,
and multi-stakeholder participation across academic, government, and industry sectors
Led logistics and managed a high-profile VIP campus visit that directly resulted in several hundred thousand
dollars of additional revenue for the Center
Spearheaded complete redesign of Center website and branding, establishing cohesive identity and improving
stakeholder communication
Contribute to grant writing and NSF renewal proposals, including developing content for Innovation Ecosystem documentation and procurement justifications
Oversee student-industry engagement initiatives, including professional development programming and student platform to build workforce pipelines
OWNER + CREATIVE DIRECTOR
Made in Corpus Christi & Made in Texas Co.
Corpus Christi, TX
Jan. 2017 – Present
Founded and directed all operations, strategic planning, financial management, and team leadership for two
community-focused organizations
Developed and executed organizational strategies including city-wide events that increased visibility, revenue,
and community engagement
Managed all budgeting, vendor negotiations, contract administration, and resource allocation decisions
Hired, trained, supervised, and evaluated all employees, building a collaborative team culture aligned with
organizational goals
MARKETING CONSULTANT
Del Mar College Small Business Development Center
Corpus Christi, TX
July 2020 – March 2024
Developed customized strategic plans for small businesses, aligning initiatives with organizational objectives and budgets
Monitored project outcomes, analyzed results, and provided data-driven recommendations to drive continuous
improvement
Presented strategic marketing curriculum to online and in-person audiences at SBDC facilities across Texas
SENIOR DIRECTOR OF MARKETING
NRC Health
Lincoln, NE, | Lafayette, LA
Sept. 2010 – Nov. 2016
Developed and executed annual strategic plans that contributed to 20% revenue growth through strengthened
retention and increased sales
Led cross-functional collaboration for new product launches, coordinating strategic planning, communication, and execution across multiple business units
Managed corporate rebranding initiative consolidating eight business units under one master brand, overseeing
identity, web, CRM, and communications
Directed agency partnerships and vendor relationships across simultaneous business unit engagements,
ensuring alignment and accountability
Achieved highest employee engagement scores within the company, reflecting strong team leadership and
development practices
DIRECTOR OF MARKETING AND COMMUNICATIONS
Dana College
Blair, NE
Oct. 2008 – Aug. 2010
Directed marketing, branding, PR, events, advertising, company website, and recruitment initiatives.
Executed a comprehensive media relations strategy that targeted local, regional, and national media through media outlets including radio, television, print advertising, outdoor advertising, direct mail, web, and e-marketing.
Created and directed innovative advertising campaigns resulting in a 40% increase in student enrollment from the previous academic year.
Developed strategic marketing relationships with vendors and skillfully negotiated contracts to reduce advertising expenses by nearly 50%.
Established and maintained a robust social media presence, resulting in nearly a 300% increase in participation from alumni, students, faculty, donors, and parents within one year.
BUSINESS DEVELOPMENT EXECUTIVE/CREATIVE DIRECTOR
Corporate 3 Design
Omaha, NE
Aug. 2005 – Oct. 2008
Responsible for managing accounts in technology, healthcare, higher education, and retail, among other industries.
Presented design and marketing initiatives, projects and campaigns to clients, resulting in increased exposure, brand awareness, and revenue growth.
Maintained full responsibility for managing and growing client accounts and relationships.
Interacted with design team, copywriters, and vendors to effectively communicate project expectations.
Key Points
History of executing successful marketing strategy and event initiatives designed to increase revenue and strengthen stakeholder retention. Strong backgrounds in higher education, community development, healthcare, technology, and creative fields.
Organizational development, team-building, and creative services experience, with over 15 years in organizational leadership roles.
Exceptional relationship-building skills and extensive expertise working collaboratively with leadership, peers, vendors, and customers.
Highlights
2025 - Present
Innovation Hub Mentor
Texas Tech University
Lubbock, TX
2025 - Present
Membership Council
Texas Tech Club
Lubbock, TX
2017-Present
Founder
Women’s Entrepreneur Society of Corpus Christi
Corpus Christi, TX
2019-2021
Board Member
American Advertising Federation
Corpus Christi, TX
2019
HER (Honoring, Empowering, Raising) Award Honoree
The Bend Magazine
Corpus Christi, TX
2014-2015
Advisory Board Member
Salvation Army
Corpus Christi, TX
2012–2015
Member
American Marketing Association
Lincoln, NE
2012
Defining Leadership Program Graduate
ICAN: Institute for Career Advancement Needs
Omaha, NE
2010-2012
Advisory Board Member
Salvation Army
Lincoln, NE
Education
Master of Fine Arts: Graphic Design
Liberty University
Lynchburg, VA
Bachelor of Arts: Graphic Design and Fine Art
Minor: English
Dana College
Blair, NE
Areas of Proficiency
Leadership
Marketing
Brand Strategy
Communications
PR & Media Relations
Copywriting
Client Management
Print Design/Production
Web Design/Functionality
Social Marketing/Design
Media Buying
Digital Marketing
Team Building
Associate Development
Consumer Research
Project Workflows