CASFER at TTU
Brand refresh | strategic planning | website redesign | comprehensive content creation | children’s book creation | national event management & design | membership recruitment & student/industry relations
Leading strategic marketing and communication initiatives for one of only 19 Engineering Research Centers in the US has required a sophisticated understanding of how to translate complex scientific research into compelling narratives for diverse audiences. This role has involved overseeing the redesign and launch of the CASFER's website and branding materials, establishing a cohesive visual identity that enhances user experience while effectively communicating our focus on sustainable agriculture practices in electrified nitrogen-based fertilizer production. The challenge of marketing cutting-edge research in a higher education environment demands the ability to bridge academic excellence with practical applications, ensuring that both industry stakeholders and academic communities understand the Center's value proposition.
Industry relations and partnership development have been central to expanding the Center's reach and influence within the sustainable agriculture sector. Managing membership recruitment and industry engagement programs has required building strategic relationships with corporate partners, research institutions, and government agencies while enhancing retention and collaboration among existing stakeholders.
This work has involved organizing and managing national industry events that connect faculty, students, researchers, and stakeholders with industry leaders, creating valuable networking opportunities that strengthen the Center's position as a thought leader in sustainable agriculture innovation. Additionally, leading communication and innovation activities to translate research into commercial applications has positioned the Center as a bridge between academic research and real-world implementation.
These efforts have generated significant measurable impact on both exposure and funding for CASFER. The communication strategy, combined with targeted industry engagement, has quadrupled membership revenue while significantly expanding the Center's visibility within the sustainable agriculture community. Most notably, the successful organization and logistics management of a highly important VIP on-site campus visit resulted in several hundred thousand dollars of additional revenue coming into the Center, demonstrating how strategic communications and relationship building directly contribute to funding outcomes. This integrated approach has established the Center as a premier destination for sustainable agriculture research and innovation partnerships.
